Noemi Cortizas

Le Boitier3R

Reduce, reuse, recycle packaging.

#cmfdesign #ecodesign #packagingdesign #industrialdesign

Customer:

PVL Beauté


The best waste is the one that has not been yet produced. Thus, PVL beauté gave me the task of designing a fully customisable cosmetic packaging, that would be a fit for all type of shades or makeup products and be strong and durable. With a zamak structure as a base, I designed a removable decorative cover and a make-up container system which would allow users to personalize their packaging. Therefore, they would own it and create an emotional link with it. Everything is designed so that users who have more than one container, would be able to store all the containers easily and being carried when traveling.

For this project I worked on the selection color and materials, the concept ideation, its design or uses and its product development.

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